Springfield Radio Ratings Released
The Arbitron radio ratings for Springfield have been released.
This is comparing the Spring 2007 ratings to the Fall 2007 ratings. KTTS remained number one again (they’re like the 800 lb. gorilla of Springfield radio) and while they didn’t double the ratings of the #2 station KGBX they came close. KGBX is the only music station other than KTTS to show significant gain although KKLH (104.7 The Cave) showed a slight gain.
The largest three talk radio signals all showed significant gains. 560AM KWTO, Jock 98.7 and KSGF all had much stronger showings with Jock 98.7 more than doubling their previous rating.
KTOZ (Alice 95.5) took a huge dive. Power 96.5, KZRQ, KOSP (Star 105.1) and KXUS (US 97) all showed significant decreases.
Now, if you want to compare Fall 2006 to Fall 2007, it’s a little different. KTTS is still way up. KOMG (Bass Country), US 97, The Cave and Jock 98.7 show good increases. KZRQ is significantly down (more than half their Fall 2006 rating.) KXTR and Q102 took a significant drops as well from Fall 2006 to Fall 2007.
I listen in my vehicle, usually NPR….that doesn’t show up in the ratings?
If I am not listening to 91.1 (90.5 down at the lakes), I listen to 104.7. If my grandsons are in the truck, we listen to 95.6 or 96.5—can’t remember which one and I’m not going out in this weather to the truck to find out!
My wife listens to NPR and 101.3 in her car.
At home, we listen to CDs.
BusPlunge
Thursday 31 January 2008 at 17:58
Got on my brother-in-law’s XM account and I stream on the laptop. I am so addicted to it, I hardly ever turn on the TV anymore.
Complaint Department Manager
Thursday 31 January 2008 at 21:09
I used to listen to Vince in the morning but after he called my conservative friend a “satanic liberal”, I stopped…mostly listen to Siruis now
shak el
Thursday 31 January 2008 at 23:14
No need for local radio except a bit of updated news. I listen to NPR on Sirius along with all the other major music stations it offers…Local radio can dry up and die as far as I’m concern with VDJ leading the way.
The k-man
Friday 1 February 2008 at 15:52
Is it possible to get ratings info for Vincent David Whats-his-kirk? It seems to me he in the past has billed himself as the most listened to talk show in town… is this true? I would like to see his numbers against both art haines and the sports reporters… I know they are all in different timeslots.
Any help here?
Joe
Sunday 16 March 2008 at 12:37