My Kids Aren’t Going To “Go” To Burger King

28 10 2007

Go Magazine was trumpeting the fact Springfield is apparently a test market and posted this:

“Yes, we are corporate Guinea pigs. Bruce Swisshelm, Jr., whose family’s business owned the local Burger King franchises until last March, says Springfield’s size and socio-economic demographics make it attractive to chains looking to gauge the public’s opinion on certain items. For example, Swisshelm says Springfield was among the first to see BK’s cheesy tots and new style of fries.”

Personally, I’d like to see our Springfield area Burger Kings actually have the toys in their kids meals that are advertised on the television AND shown in their windows, doors and on countertops.  I’ve had my order wrong six of the last six times I’ve eaten at a Springfield area Burger King.  My kids have never received the proper toy in their kids’ meals.  I almost want to see them charged with false advertising because they have up the posters and signage for a toy that’s their current promotion but do not give the toys to the kids or put up a sign to inform parents before they order and pay that they do not have the advertised toy.

It’s as if the new owners of the Burger King franchises in Springfield could care less about the kids who come in and the parents who bring them.


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5 responses to “My Kids Aren’t Going To “Go” To Burger King”

28 10 2007
sky girl (21:35:08) :

You are not the first person I have heard complain about the problem with the toys.

29 10 2007
Abnormally Normal (11:32:00) :

Ew!
Don’t eat at BK and save yourself the stress over the toys. They’re no different than McDonalds as far as processed food goes.

29 10 2007
Complaint Department Manager (14:20:23) :

I couldn’t agree more, I haven’t been in a BK in a very long time and I don’t see myself going back anytime soon. I have my own issues with them as well.
I knew Springfield was a test market, I’d like to see a Jack-in-the-Grease open up sometime soon, my cholesterol is getting low…and a 7/11, same reason.

30 10 2007
Jack (06:09:58) :

We went to BK twice just for the toys. My daughter was very unhappy.

30 10 2007
Jim (11:23:05) :

Jack maybe you should protest outside a BK with signs that read f### BK. That might get some attention

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